C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. Built from InfoMetrics® distributors and national distributor partners’ shipments to retail data, C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics subscribers enjoy benefits such as increasing knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify of distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.



C-Metrics Updates

Last Updated: Wed, 17 Jul 2019 01:20:54 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
4.9%
-1.9%
Candy - Candy Rolls, Mints, Drops
2.2%
-3.8%
Candy - Chocolate Bars/Packs
-1.9%
-1.4%
Candy - Gum
6.9%
-7.2%
Candy - Non-chocolate Bars/Packs
-4.5%
-7.6%
Candy - Novelties/Seasonal
-6.8%
-12.3%
Cigarettes - Branded Discount
-6.9%
-10.9%
Cigarettes - Fourth Tier
-3.8%
-9.0%
Cigarettes - Imports
-5.2%
-16.7%
Cigarettes - Premium
-0.9%
-5.1%
Cigarettes - Sub-generic/Private Label
14.3%
13.3%
Other Tobacco Products - E-Cigarettes
-57.0%
-51.8%
Other Tobacco Products - Smokeless
3.2%
-4.0%
Other Tobacco Products - Vaping
279.3%
300.7%
Total Alternative Snacks
2.9%
-0.9%
Total Candy
0.4%
-4.3%
Total Categories
1.8%
0.3%
Total Cigarettes
-1.4%
-5.5%
Total Cold Beverages
11.9%
1.7%
Total Foodservice
4.3%
2.5%
Total Health & Beauty
3.6%
-3.5%
Total Hot Beverages
1.0%
6.9%
Total Other Tobacco Products
15.8%
1.7%
Total Packaged Sweet Snacks
6.2%
1.3%
Total Salty Snacks
2.2%