C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Sat, 19 Oct 2019 01:53:52 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
8.1%
1.6%
Candy - Candy Rolls, Mints, Drops
0.5%
-4.9%
Candy - Chocolate Bars/Packs
8.1%
0.8%
Candy - Gum
6.0%
-4.9%
Candy - Non-chocolate Bars/Packs
2.3%
-6.4%
Candy - Novelties/Seasonal
14.3%
9.1%
Cigarettes - Branded Discount
-5.9%
-9.2%
Cigarettes - Fourth Tier
-5.8%
-11.6%
Cigarettes - Imports
1.2%
-1.2%
Cigarettes - Premium
1.6%
-2.4%
Cigarettes - Sub-generic/Private Label
19.2%
19.0%
Other Tobacco Products - E-Cigarettes
-62.6%
-62.6%
Other Tobacco Products - Smokeless
6.7%
2.4%
Other Tobacco Products - Vaping
106.7%
142.5%
Total Alternative Snacks
4.2%
2.5%
Total Candy
6.9%
-0.7%
Total Categories
4.1%
4.8%
Total Cigarettes
0.9%
-2.8%
Total Cold Beverages
18.0%
-22.3%
Total Foodservice
12.6%
11.4%
Total Health & Beauty
6.3%
-1.4%
Total Hot Beverages
-2.9%
4.9%
Total Other Tobacco Products
13.4%
6.8%
Total Packaged Sweet Snacks
5.8%
1.3%
Total Salty Snacks
5.7%
2.2%